workshops, talks or webinars

Selling into the U.S. Education Marketplace

Online Nov 18 9:30 am to 2:30 pm - Eastern Time (US & Canada)

Price: $51 to $250


The U.S. K-12 education marketplace is a $700 billion behemoth that operates by its own rules and on its own schedule. For an education startup to find success, it must have a thorough understanding of the market and the distinct challenges that await vendors.

In this bootcamp, offered in Philadelphia and online via webcast, our industry experts provide a deep dive on the different market segments, funding sources, distribution channels, and data resources that you’ll find essential in building your sales strategy. You’ll examine the idiosyncrasies of the purchasing process, who makes purchase decisions and essential insight as you begin to formulate and refine your sales forecasts.

A panel of education industry sales professionals will share their best-practices for sales success covering such topics as creative lead generation, getting past the gatekeeper, and closing the deal. Additional insight from a panel of district leaders will arm you with advice for making a favorable first impression and alert you to sales practices that can kill a deal.

The day includes a networking lunch for participants and panelists.

You’ll leave with a roadmap for navigating through the challenges vendors face in this large and complex market and the foundation for crafting a realistic sales strategy and forecast.

Topics covered include:

-K-12 Education Sales Cycle

-Market Size and Structure

-Federal, Regional, and Local Funding Buckets

-Distribution Channel Options

-Purchasing Process and Players

-Sales Best Practices

-Sales Forecasting

-Scaling your sales team

Registration Fee: $100

Selling into the U.S. Education Marketplace

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