LearnLaunch Class: How to Get Your Product Noticed (Marketing Class Series Part 1)
$1 to $50
Level: BeginnerTrack: Marketing & PR
This is the first class in the April/May Marketing Class Series. The Class Pass will allow you to attend all four of the classes in the series at a discounted price. An individual ticket is for this class only.Marketing Class Series Schedule:
- Tuesday, April 28 6-8 pm: How to Get Your Product Noticed
- Tuesday, May 5 6-8 pm: Digital Marketing and Advertising
- Tuesday, May 12 6-8 pm: How to Sell Your Product on a Shoestring Budget
- Tuesday, May 19 6-8 pm: Partnership Development
How to Get Your Product Noticed - Class Description:
It is harder and harder to get your product noticed in the expanding edtech marketplace. Learn how a successful edtech entrepreneur created buzz, awareness and sales!
Kin Lo will share the story of his startup Kaymbu, a solution for early education centers and schools to keep parents and teachers more connected with their children and each other. Kaymbu has tripled its paid subscriber base in the last 12 months to serve over 150 schools in 35 states across the US and Canada. He will discuss approaches that he and his team have used to build their initial customer base. He will also explain how these methods have evolved as the customer base has grown over time.
In this class, you will learn:
- How to get your product noticed by a large audience
- What are the most efficient techniques to get the word out there and how do these techniques might change over time
- Thinking about whether to do the marketing work in your company, or to hire outside experts
Meet the Instructor:
Kin LoFounder & CEO, KaymbuKin Lo is the founder and CEO of Kaymbu, a turnkey solution for early education centers to keep parents, teachers, and center directors more connected with their children and each other. Located in Cambridge, MA, Kaymbu was conceived at the Massachusetts Institute of Technology where Kin did the Sloan Fellows program (2011-2012). In the company of fellow Sloan classmates with young children in preschool programs, he saw the need for a technology that would allow them to stay connected with their children and their activities. Prior to Kaymbu, Kin worked in corporate marketing and management consulting roles. Kaymbu participated in the Imagine K12 edtech accelerator and is a member of the New Schools Venture Seed Fund portfolio.
Event Location:First Republic Bank160 Federal Street 8th Floor Boston, MA 02210
Event Sponsor:First Republic Bank