LearnLaunch Class: Digital Marketing and Advertising (Marketing Class Series Part 2)
$1 to $50
Level: BeginnerTrack: Marketing & PR
This is the second class in the April/May Marketing Class Series.
Search engine optimization and pay-per-click advertising can provide huge opportunities to reach your customer base, but if not managed properly, they can quickly become unprofitable. This class will help you to identify quick-win opportunities within your campaigns and create an optimization plan.
In this class, we will focus on high impact activities, including the following: profitable keyword selection, writing killer ads and website content, attracting perfect customers, tracking and reporting, keyword bidding strategy, and finding & eliminating wasteful activities.
Meet the Instructor:
Giuseppe FrustaciPPC Consultant & Principal, InnoVox MarketingGiuseppe is a marketing professional with a focus on digital performance marketing.Specializing in Pay Per Click Advertising, Giuseppe has managed $20M+ in marketing budgets for clients such as Staples.com, Procter and Gamble, and Novartis. Particularly interested in early-stage market testing methods for startups, Giuseppe has worked with CoachUp.com ($2.2M in funding), Boundless.com ($9.7M in funding), Launch Academy, Co Everywhere ($8.4M in Funding) and Statement1 (founder took last company public).
Event Location:First Republic Bank160 Federal Street 8th Floor Boston, MA 02210
Event Sponsor:First Republic Bank