LearnLaunch Class: Digital Marketing and Advertising (Marketing Class Series Part 2)

Boston, MA - May 5 6:00 pm to 8:00 pm

Price: $1 to $50

Level: BeginnerTrack: Marketing & PR

This is the second class in the April/May Marketing Class Series.

Search engine optimization and pay-per-click advertising can provide huge opportunities to reach your customer base, but if not managed properly, they can quickly become unprofitable. This class will help you to identify quick-win opportunities within your campaigns and create an optimization plan.

In this class, we will focus on high impact activities, including the following: profitable keyword selection, writing killer ads and website content, attracting perfect customers, tracking and reporting, keyword bidding strategy, and finding & eliminating wasteful activities.

Meet the Instructor:

Giuseppe FrustaciPPC Consultant & Principal, InnoVox MarketingGiuseppe is a marketing professional with a focus on digital performance marketing.Specializing in Pay Per Click Advertising, Giuseppe has managed $20M+ in marketing budgets for clients such as Staples.com, Procter and Gamble, and Novartis. Particularly interested in early-stage market testing methods for startups, Giuseppe has worked with CoachUp.com ($2.2M in funding), Boundless.com ($9.7M in funding), Launch Academy, Co Everywhere ($8.4M in Funding) and Statement1 (founder took last company public).

Event Location:First Republic Bank160 Federal Street 8th Floor Boston, MA 02210

Event Sponsor:First Republic Bank

LearnLaunch Class: Digital Marketing and Advertising (Marketing Class Series Part 2)

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